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NCB
Grenada has now officially changed its name to Republic Bank (Grenada)
Limited to more closely reflect the corporate identity of its parent
company, Republic Bank Limited of trinidad and tobago.
A rally to mark the historic change of name was held at the True
Blue Campus of the St. George's University on Saturday and attended
by management and staff of the Grenada bank, as well as its parent
company in Trinidad.
Prime Minister, Dr. Keith Mitchell, whose government presided over
the majority of shares to Republic Bank was also in attendance.
In speaking at the ceremony, the Group's Managing Director, David
Dulal-Whiteway told staff that quite apart from building a stronger,
more recognised Caribbean bank, the introduction of one name across
the region also signaled a closer relationship among all of the
members of the Republic Bank Group.
He emphasised the importance of all members of the Group having
a common understanding of the Bank's vision and appreciation of
how the Bank's core values underscored the way the bank operates.
According to Dulal-Whiteway, "Our brand embodies our reputation;
it speaks of who we are and of our promise to all of our stakeholders,
especially you - our staff - and to our valued customers, without
whose patronage we would cease to exist. You, colleagues,
are the driving power behind the Republic Bank brand, and it is
you who give the brand its strength and credibility, he added.
Our brand is not simply the buildings that bear our name or
the products that we sell, or the messages we advertise. While the
Republic Bank brand embodies those attributes, it goes way beyond
them to embrace our attitudes, and the unparalleled service that
we provide to all of our customers in every country in which we
are privileged to serve; it embraces us - all of us at Republic
Bank", he said.
Customers walking into the Bank on Monday (April 10) were greeted
by new signage bearing the Republic Bank name, as the blue replaced
the green of NCB. New and exciting product offerings were also immediately
made available to customers.
And as Managing Director, Daniel Roberts promised, "Things
are only going to get better", as several other new life-cycle
products are planned for introduction in the coming months. In 1992,
Republic Bank Limited acquired 51% of the shareholding of NCB from
the Government of Grenada.
The Republic Bank Group has an Asset Base of US$5.1 billion and
earned a net profit after tax and minority interest for the financial
year ended 30th September, 2005 of US$131.3 million.
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