One of the new entrants in the local telecommunications market in Grenada has promised to abide by the rules governing the industry.

AT&T Wireless' General Manager Susan Roberts said that her company has no intention of engaging in any negative campaign as it relates to other competitors on the island.

She was speaking to reporters last Thursday at a handing over ceremony in which AT&T donated two new computers to the newly launched Youth Resource and Drop-In Center located at the Grenada Boys Secondary School (GBSS).

The AT&T General Manager who is also responsible for St. Vincent and the Grenadines said that her company will not be engaged in bashing of other competitors since they want to do business in Grenada in the correct way.

She noted that AT&T will not be defacing the beauty of the country through the erection of advertising bill boards. Two other telecom providers, Cable & Wireless and Digicel have placed a number of billboards around the island in an effort to promote their cellular businesses.

According to Roberts, it is the intention of AT&T to use its
financial budget to promote more productive ideas such as contributing towards AIDS and HIV awareness programmes in Grenada.

She added that AT&T will respect her competitors for what they have managed to achieve in Grenada. Roberts disclosed that her company will soon be opening its doors to the public.

She said the delay is due to the fact that the company in wanting to provide quality service to customers are currently conducting tests at their different sites. There are reports that AT&T could officially launch its services on the island by the end of the month or early in March.

AT&T's aim is to ensure that each individual who is part of a household has his/her phone so that families no longer need to have a residential line.

The governments of the Eastern Caribbean decided over two years ago to deregulate the telecommunications industry by opening up their markets to competition and breaking the monopoly held by British communications giant, Cable and Wireless.

In Grenada, customers can now chose between Cable & Wireless and Digicel.